Build China's aquaculture industry leader brand

• Enterprise Vision

  To become a respected food company

• Enterprise Mission

  Be committed to providing consumers with
  healthy seafood

• Enterprise Goal

  Build a leading brand of the Chinese
  aquaculture industry

• Core concept

  Customer satisfaction, maximum performance
  discipline, safe Jinglu

• Customer Satisfaction

  Staff satisfaction first

• Maximum Performance

  Employees working hard happily

• Good Discipline

  A learning-oriented and efficient team

• Safe Jinglu

  Equal power of survival and safe living
  environment for employees

• Enterprise Spirit

  Credit, Dedication, Challenge, Innovation

• Credit Dedication

  Honest and trustworthy
  Passionate in one's job

• Challenge Innovation

  Self-defeating Reforming

• Enterprise Style

  Loyalty, responsibility, value, equal

• Loyalty Responsibility

  Loyal to Jinglu
  Brave to shoulder responsibilities

• Value Equal

  Committed to creating corporate values
  Equivalent in value and reward

• Conduct Criteria

  Diligence, thrift, respect, honesty

• Diligence, thrift, respect, honesty

  God helps those who help themselves. Frugal for unadorned virtue Humility and courtliness. Honest and trustworthy

• Quality Policy

  First-class enterprise,
  first-class products, first-class service

• Management Concept

  People-oriented, harmonious and orderly,honest and
  law-abiding